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Changelog

Follow new updates and improvements to Callbell.

WhatsApp Usage report πŸ“Š

A new report to help you understand and control your WhatsApp costs, especially relevant with Meta's pricing changes.

The report includes:

  • πŸ” % messages in a row per agent: the share of agent replies split into consecutive messages. Each fragment is billed separately, so use it to spot which agents are splitting replies and cut avoidable costs.

  • πŸ’¬ Paid messages sent across Meta's four billable categories: Service, Utility, Marketing, and Authentication

  • πŸ’΅ Meta cost broken down by category

  • πŸ†“ Free entry points from Click-to-WhatsApp ads and similar messages, which Meta does not charge for

  • πŸ“‹ Breakdown tables by agent, team, and source, all exportable to CSV

Learn more about the WhatsApp Usage report.

AI agent actions πŸ€–

Your AI agent can now update contacts and conversations on its own, without extra steps in your bot flow.

In the new Actions tab of each agent, you can enable:

  • πŸ“ Update custom fields with information collected during the chat

  • 🏷️ Add tags to the contact, from a list you define

  • πŸ‘₯ Assign to a team once the agent finishes its goal

  • πŸ—’οΈ Add an internal note with context for whoever picks up the conversation next

  • βœ… Close the conversation automatically when the goal is complete

You stay in control of what the agent can do: it only uses the fields, tags, and teams you select, and cannot create new ones.

Learn how to set up Actions.

WhatsApp Flows πŸ“‹

With WhatsApp flows, you can now collect multiple pieces of information from a customer in a single interactive form, instead of asking one question at a time through the bot.

Besides simplifying your bot flows, this also reduces costs: a flow is sent as one message, while the same questions asked separately would be billed as several.

  • πŸ› οΈ Build your flow in the WhatsApp Flows settings, with up to 3 screens and components like text inputs, dropdowns, checkboxes, and date pickers

  • πŸ€– Add it to your bot with the new WhatsApp Flow action, including follow-ups and error handling

For more advanced cases, such as validation between screens or integrations with external systems, you can still build flows with code in the Meta Business Manager.

Learn more about WhatsApp Flows.

Earlier updates